Rachel Fisher

10+ years experience designing webpages, optimizing software for customer satisfaction, and creating new features.
Work Experience

Senior Web Developer, Monica's Gardening World

Nashville, TN January 2016 Present
  • Updated landing pages, sales letters, and checkouts for launches and promotions
  • Created new page designs for split tests and promotions
  • Used VWO to create split tests for promotions to optimize leads and sales
  • Worked with testing teams to end tests and make winning variations live
  • Optimized page structures to ensure pages load under 5 seconds
  • Optimized page structures to align with SEO strategy, including implementing hyperlinks and UTM codes
  • Updated upsells and cross-sells in upsell application, boosting sales by 14%
  • Installed copy updates to pages and incorporate requested QA updates
  • Supported affiliate team and content with new asset creation, including the creation of FAQ and comments sections
  • Supported the build out of client side unit testing suite
  • Assisted with tracking and documentation for split tests and funnels
  • Revamped security measures to minimize hacker attacks from 3% to 0.03%
  • Trained 30 staff members in internal web functions, including how to implement minor fixes and changes without guidance

Junior Web Developer, BlueJam

Monroe, LA June 2009 December 2015
  • Designed company’s website using HTML
  • Tested new functions including a “contact us” feature and product customization experience
  • Listened to and implemented management’s recommendations into the website
  • Debugged application software
 in less than a day
  • Determined computer user needs and improved user experience in response, including changes to fonts,colors, and button sizes
  • Collaborated with the marketing team to design and publish new web content
  • Developed appealing web front-ends, including creating a color palette and style guide for the company 
  • Worked directly with CEO and Client Account Managers to design and develop web applications and scripts to facilitate business needs 
  • Reviewed and implemented user suggestions to software, thereby improving customer retention by 15% 
  • Debugged medium to high complexity problems with minimal guidance

Intern, BlueJam

Monroe, LA January 2009 June 2009
  • Maintained and developed new features on existing apps, including on option to upload pictures and to respond to users' comments
  • Ensured authentication and protection of data, which improved customer satisfaction by 13%
  • Performed testing at the page and source for performance layer optimization
  • Collaborated with front end developers to ensure the integrity of the UI throughout the development lifecycle
Nashville, TN
(475) 263-4908
Responsive Design
Customer-Service Skills
Adobe Creative Cloud
Northeastern University
Boston, MA
Computer Science
GPA: 3.9/4.0
Adobe Certified Expert
Certified Web Development Professional
Oracle Certified Professional (OCP)