Leah Nguyen

Creative and detail-oriented marketing professional with a diverse background in media relations, content creation, and campaign strategies. Experienced in both customer and sales-oriented marketing tactics for B2B and B2C marketing. Involved with the American Marketing Association (AMA) since 2016.
Boston, MA
(617) 123-4567
Skills
Content Marketing
SEO/SEM Campaigns
Google Adwords
Google Analytics
Microsoft Dynamics CRM
Market Analysis
WordPress
Mailchimp
Education
Boston University
Boston, Massachusetts
20112012
M.A. in Global Marketing Management. GPA: 3.7
Boston University
Boston, Massachusetts
20072011
B.S. in Business Administration (Concentration in Marketing). GPA: 3.6
Certifications
HubSpot Academy Inbound Marketing Certificate
2018
HootSuite Social Marketing Certificate
2019
Professional Experience

Senior Marketing Associate, Fairway Consulting Group

Boston, Massachusetts April 2019 Present
  • Lead and advise a team of 10 marketing associates
  • In charge of aligning marketing activities with relevant marketing strategies, positioning, and messaging
  • Act as the point of contact for clientele, including but not limited to pitching marketing strategies, presenting outcomes and recorded metrics, and performing other supporting tasks for clients
  • Work closely with public relations managers within the firm to support our clientele, tasks include securing public relations article placement and interview opportunities
  • Finalize marketing plans, support tactics execution, and closely monitoring outcomes and key metrics
  • Maximize target audience engagement through strategic marketing tactics and channel usage

Digital Marketing Associate, Allegiant Marketing Solutions

Boston, Massachusetts September 2015 April 2019
  • Developed, implemented, and evaluated digital marketing and advertising campaigns and email marketing programs to increase sales and market share for clientele
  • Helped clients establish a digital presence on social media platforms to form a positive brand image and build relationships with their audience by creating engaging content, including Facebook, Twitter, Instagram, YouTube, Pinterest, and TikTok
  • Monitored key performance indicators (KPI) , overall return on investment, and other campaign analytics to report to management for making future recommendations
  • Coordinated with a team of 10+ members on deliverables and communication with key internal and external stakeholders
  • Compiled research and performed 4C analysis, including customer, competition, cost, and capabilities

Marketing Associate, The Nagler Group

Lynn, Massachusetts February 2013 September 2015
  • Handled client merchandise and campaign materials
  • Developed comprehensive briefs including information, such as goals and objectives, target audiences, opportunities, challenges, and expected outcomes
  • Conducted research for clientele with both quantitative and qualitative methods, including comprehensive surveys, interviews, and focus groups
  • Performed market analysis using segmentation, persona development, and customer journey mapping
  • Worked closely with the sales team on capturing new leads and advancing potential clients through the sales process
  • Drafted and designed email campaigns, followed by detailed analysis of the key metrics