Education
Boston University
Boston, Masschusetts
2012 — 2013
M.S. in Advertising
GPA: 3.8
Northeastern University
Boston, Masschusetts
2008 — 2012
B.S. in Business Administration; Concentration in Marketing
GPA: 3.5
Skills
Market Analysis
Digital Marketing & Social Media Strategies
SEO Strategies
Google Analytics
Google Adwords
Content Marketing
Project Management
Certifications
Inbound Marketing (HubSpot Academy)
2019
Google Ads Certificate
2018
Marisa Warren
Passionate and fast-learning advertising director. Specializing in B2C advertising and experienced in metrics-oriented marketing strategies. Diverse knowledge in advertising, marketing, business, and sales.
Work Experience
Advertising Director, MMB Boston
Boston, Massachusetts • October 2018 — Present
- Lead and supervised a team of 10 members and increased team efficiency and productivity
- Identify and secure leads for the firm; drove an increase of 38% in leads this quarter than previous quarters' average
- Cultivate and strengthen client relationships for long-term growth and success
- Oversee the advertising sales department
- Directed and expanded 80+ advertising campaigns for clientele and monitored campaign outcomes and key performance indicators (KPI) for future recommendations
- Incubate revenue-centric advertising strategies tailored to clients' budgets
- Develop creative advertising proposals and expected outcomes to present to clients
- Oversee the market research process
- Orchestrate omni-channel advertising initiatives based on the consumer decision journey
Advertising Manager, The Fantastical
Boston, Masschusetts • March 2015 — October 2018
- Developed advertising strategies, including TV ads, publication ads, banner ads, and other digital advertisements, to increase buyer interest and client revenue
- Outlined advertising goals and worked on concept and storyboard development
- Monitored campaign project progress through the planning, execution, and evaluation stages
- Collected and analyzed advertising outcome and effectiveness to make future optimization
- Advised a team of 7 within the advertising department and oversaw the operations
- Maintained relationship and served as the liaison between the firm and the clients
- Finalized annual reports for the advertising department
- Collaborated with the advertising director on account delegations and other departmental matters
- Worked closely with account executives on the development and implementation of ad campaigns