Boston, Masschusetts
(617) 123-4567
Education
Boston University
Boston, Masschusetts
20122013
M.S. in Advertising
GPA: 3.8
Northeastern University
Boston, Masschusetts
20082012
B.S. in Business Administration; Concentration in Marketing
GPA: 3.5
Skills
Market Analysis
Digital Marketing & Social Media Strategies
SEO Strategies
Google Analytics
Google Adwords
Content Marketing
Project Management
Certifications
Inbound Marketing (HubSpot Academy)
2019
Google Ads Certificate
2018

Marisa Warren

Passionate and fast-learning advertising director. Specializing in B2C advertising and experienced in metrics-oriented marketing strategies. Diverse knowledge in advertising, marketing, business, and sales.
Work Experience

Advertising Director, MMB Boston

Boston, Massachusetts October 2018 Present
  • Lead and supervised a team of 10 members and increased team efficiency and productivity
  • Identify and secure leads for the firm; drove an increase of 38% in leads this quarter than previous quarters' average
  • Cultivate and strengthen client relationships for long-term growth and success
  • Oversee the advertising sales department
  • Directed and expanded 80+ advertising campaigns for clientele and monitored campaign outcomes and key performance indicators (KPI) for future recommendations
  • Incubate revenue-centric advertising strategies tailored to clients' budgets
  • Develop creative advertising proposals and expected outcomes to present to clients
  • Oversee the market research process
  • Orchestrate omni-channel advertising initiatives based on the consumer decision journey

Advertising Manager, The Fantastical

Boston, Masschusetts March 2015 October 2018
  • Developed advertising strategies, including TV ads, publication ads, banner ads, and other digital advertisements, to increase buyer interest and client revenue
  • Outlined advertising goals and worked on concept and storyboard development
  • Monitored campaign project progress through the planning, execution, and evaluation stages
  • Collected and analyzed advertising outcome and effectiveness to make future optimization
  • Advised a team of 7 within the advertising department and oversaw the operations
  • Maintained relationship and served as the liaison between the firm and the clients
  • Finalized annual reports for the advertising department
  • Collaborated with the advertising director on account delegations and other departmental matters
  • Worked closely with account executives on the development and implementation of ad campaigns