B.S. in Business Administration; Concentration in Marketing
GPA: 3.5
Skills
Market Analysis
Digital Marketing & Social Media Strategies
SEO Strategies
Google Analytics
Google Adwords
Content Marketing
Project Management
Certifications
Inbound Marketing (HubSpot Academy)
2019
Google Ads Certificate
2018
Marisa Warren
Passionate and fast-learning advertising director. Specializing in B2C advertising and experienced in metrics-oriented marketing strategies. Diverse knowledge in advertising, marketing, business, and sales.
Work Experience
Advertising Director, MMB Boston
Boston, Massachusetts • October 2018 — Present
Lead and supervised a team of 10 members and increased team efficiency and productivity
Identify and secure leads for the firm; drove an increase of 38% in leads this quarter than previous quarters' average
Cultivate and strengthen client relationships for long-term growth and success
Oversee the advertising sales department
Directed and expanded 80+ advertising campaigns for clientele and monitored campaign outcomes and key performance indicators (KPI) for future recommendations
Incubate revenue-centric advertising strategies tailored to clients' budgets
Develop creative advertising proposals and expected outcomes to present to clients
Oversee the market research process
Orchestrate omni-channel advertising initiatives based on the consumer decision journey
Advertising Manager, The Fantastical
Boston, Masschusetts • March 2015 — October 2018
Developed advertising strategies, including TV ads, publication ads, banner ads, and other digital advertisements, to increase buyer interest and client revenue
Outlined advertising goals and worked on concept and storyboard development
Monitored campaign project progress through the planning, execution, and evaluation stages
Collected and analyzed advertising outcome and effectiveness to make future optimization
Advised a team of 7 within the advertising department and oversaw the operations
Maintained relationship and served as the liaison between the firm and the clients
Finalized annual reports for the advertising department
Collaborated with the advertising director on account delegations and other departmental matters
Worked closely with account executives on the development and implementation of ad campaigns